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Marketing 101: The Basics

What Is Marketing? "Uggh, WHO CARES!?" said the business owner, who just wants to work uninterrupted. "Gimme a break...🙄" said the consumer, tired of their attention being bought and sold. "Marketing is all communication between an organisation and its people.😏" said the clever writer who knows more than you. (It's me. I'm the writer. LikesharesubscribeplzI'mbroke)   Brands used to be simple: name, logo, & tagline. Now we have words like the brand experience, community building, and values flying around like confetti. What's with this branding arms race? The key idea is: Everything is Marketing.  What your products are, how you choose to sell them, where you sell, and who you target- it all says something. If you're private & reserved, you can reject this petty pageantry. Your company name is simple. (ex. Ron Swanson's "Very Good Construction Company" or "Agarwal Traders") No logo, values, colors, or vo...
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Progress Prevails, Purpose Derails

I've wanted to write this blog for so long that I almost lost the plot. It was always meant to help me articulate, organise, and master my learnings about marketing, sales, and business. There was never much else to it. If you ask around or do a survey, you might get a mixed reception about how good that idea is. Yet, the real value of any idea is in its execution. If you do it sustainably, consistently, and correctly, anything can become grand or extraordinary. If it's just a momentary detour on a different path, it could also be a waste. I realised this while writing the first article on the site titled, "The Vision of Sellcraft." Here's the thing about life: It can only be lived forward, even though the dots only connect while looking backward. Kind of how human beings are feeling animals who rationalise rather than rational beings who also happen to feel emotions. That might seem like a detour, and you might be wondering, "What the hell is he on about!?...
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The Vision of Sellcraft

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A Little Context I'm no expert, by any means, but I have been working in marketing for about 3 years now. Long before that, I used to be a conspiracy-theorist type woke dude who was very anti-capitalist (ads hypnotize the masses, etc.).  I saw the "Start With Why" TED talk in 2011, started following GaryVee around 2018, and my understanding has certainly evolved over time. After I started working, I saw that the industry was filled with tons of confusion and mixed messages.  Clients had little to no understanding of the process, had unrealistic expectations, and their demands often conflicted with their own customers' needs. Specialists like graphic designers, photographers, SEO-folks, developers, and performance marketers had little to no understanding or respect for their fellow collaborators. There was an appalling disdain for marketing fundamentals, and a lot of entitlement around the table.  Of course, this was only my personal experience working in Jaipur. Lacki...
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